by Lisa Frederiksen
There is often the perception that the Europeans have drinking figured out — that they’ve taught their children how to drink responsibly by allowing them to drink at younger ages and that those responsible drinking behaviors follow their children into adulthood. Yet, today, BBC News posted Nick Triggle, BBC News Health Reporter’s, article, “Doctors Want Booze Marketing Plan,” from which I quote the following:
“The British Medical Association said the crackdown on marketing was needed, along with an end to cut-price deals, to stop rising rates of consumption. The industry spends £800m a year on promoting drinks – just a quarter of which goes on direct advertising. …The cost to the NHS for treating injury and illness linked to drink has been estimated to be anything up to £3bn a year in the UK. It comes as alcohol consumption has been rising rapidly in recent years with over a third of adults now drinking above the recommended amounts. But the report said there was particular concern about the impact of marketing on young people.”
There is a great deal more in this article. Click here…. it’s well worth the read.
