by Lisa Frederiksen
The Marin Institute, a California nonprofit alcohol industry watchdog (and resource for community programs to fight the industry’s damaging activities), has announced an ad contest specifically for young people, ages 13-20.
The contest? To create 30 or 60 second anti-beer video ads (must have a u-tube account) that counter the barrage of alcohol ads shown during the Super Bowl. They’ve named it the 2009 Free the Bowlâ„¢ Video Contest.
Why? To give youth an opportunity to tell beer companies enough is enough! According to the Marin Institute:
- In 2008, an estimated 30 MILLION underage youth viewed more ads for beer than any other single product during the Super Bowl. Millions more viewed beer ads online after the big game.
- The more youth are exposed to alcohol advertising, the more likely they are to drink, and drink to excess.
- 10.7 million underage youth drink; 7.2 million binge drink.
- Alcohol-related problems from underage drinking cost the country $60 billion annually.
The prizes? 1st: 13″ Apple Macbook with Final Cut Express 4.0 software. 2nd: iPod Touch 8GB.
3rd: iPod Nano 8GB
Click here for 2009 Free the Bowlâ„¢ Video Contest details — deadline is January 25, 2009.
